About

"As we approach the 250th anniversary of our nation, the opportunity to continue to serve people through an American-made business is not taken for granted. For it is built on the freedom brought about by countless lives and sacrifice of brave warriors, who believed in the greatness of our beloved Country." - Magda Khalifa

Triangle Fragrance®, founded in 2020, emerged as an industry disruptor redefining luxury fragrance with the first 100% ingredient-transparent collection. Its clean parfums and eau de parfum meet the global standards of the International Fragrance Association (IFRA), the world’s leading science-based authority on fragrance ingredient safety. Triangle Fragrance is proudly Made in USA.  

After witnessing the attacks on September 11, 2001 Founder Magda Khalifa joined the US Army Reserve and volunteered for two combat tours in Iraq. Upon returning home, she faced a new battle - health issues linked to toxic wartime exposures, including burn pits and prolonged non-ionizing radiation. Determined to heal, Khalifa committed to a clean lifestyle to take back control of her health and life.  

In 2019, Khalifa published her memoir, American DREAM and introduced Freedom Triangle®, a philosophy designed to help others experience the power of taking charge of their lives. 

Shortly after, Khalifa was inspired to create Triangle Fragrance - a modern luxury brand rooted in the tenets of Freedom Triangle, and a testament itself to Freedom Triangle's undeniable, transformative impact.  

Grounded in American heritage, Triangle Fragrance values and appreciates the men and women who protect and defend our Constitution and our Freedom.